Automation Drives Costs of Search Engine Marketing Services Down and Improves Client Results


With our automated WebWorks technology, we offer what some might describe as the most cost-effective search engine marketing services around.

All industries at some point evolve to incorporate automation to gain competitive advantages.  You see it in manufacturing, packaging, distribution and sales. From physical robotics to cyber robotics.  Automation always seems to find its way into any thriving business.

As for the search engine marketing industry, automation has become necessary not only to maintain or reduce company overhead, but also to improve the services being offered to clients. Traditional SEO includes manual functions like keyword research, semantic content writing, page optimization, the solicitation of relevant websites to recognize the importance or value of the site being promoted (link building) and to continually promote through off page channels. Wow what an order! How does all this get done for $100 per month? In most cases it doesn't.

Our automated platform has eliminated the need for expensive manual labor that used to go into tedious search engine optimization tasks. This has in turn lowered operating costs and allowed the us to pass the savings on to the customer.

Traditional search engine optimization (SEO) companies charge for the man hours they spend on manually configuring links, monitoring for uptime, index, and malware, duplicate content checking, inbound one-way linking, and XML sitemap creation, among others. We don’t have to, so our clients pay a lot less. Most companies spend upwards of $1,000 a month on an SEO retainer. With us, you might spend only $100 and get even better results.

Let me clarify that although repetitive tasks are automated, core functions are still done by humans—by our search engine engineers, to be exact. Sensitive tasks such as directory control and monitoring are never left in the hands of automated systems. All linking is human acquired and edited to ensure that all websites listed are determined to be up to standard before they are included. We insist on satisfying the guidelines set by Google, ensuring that the network is never infiltrated by spam and does not devolve into a link farm. Content writing is not automated.  We have in-house SEO writers who are trained to optimize  pages based on factors used in determining keyword viability, such as cost per click, competitors’ profiles, and many others.

We have adapted a pay-as-you-go model without long-term contracts. This gives our clients much needed flexibility and the freedom to quit when they are no longer satisfied. Our turnover rate is very low, maybe 12% annually.  We are currently managing over 38,000 websites and our future outlook is quite favorable.

Automation has enabled us to grow our client base without watering down the quality of the services we offer. We have also been able to maintain a retention rate of approximately 88% percent.

WebWorks Local is the best-seller. It is best for website owners who want to rank for geographically specific keywords and attract visitors from particular states or cities. The price is only $19.99 per keyword.

Meanwhile, larger businesses that want to appeal to a nationwide audience and rank for high-competition phrases can try WebWorks National. Costs start at $29.95 keyword. WebWorks Local and WebWorks National come with ranking reports, inclusion in the directory, regular business logs, and Google Sitemap automation, among many others.

We also offer a Social Media and Press Release (PRWeb) Package costing $399.95 monthly. It entitles clients to a weekly press release plus social media engagement and optimization, among many other tools. The company also recently launched a Digital Marketing package, which integrates weekly news releases, weekly social media blogs, WebWorks access, display advertising, and Google Suite integration. It costs $1,495 monthly. Its latest offering is the Mobile Site and App with Free SEO package, which costs $199.95 a month. It integrates mobile website creation, mobile app development and support, push notifications, and monthly maintenance.

Bottom line is that automation is here to stay and we are expanding out of the traditional SEO role into an integrated multi-channel internet marketing organization.

By Tom Blakeley